Capture d’écran 2019-07-04 à 19.02.02

GSMA is supporting the newly merged Rwandan operator Airtel-Tigo to develop digital and financial services for different agricultural value chains.

Even though Mobile Money is fairly well developed in Rwanda, they noticed that among the rural population usage was low. Could a human-centered value chain approach detect digitization opportunities by leveraging mobile money usage ?

See the full ux design case study on